Who we are

We are ICON. We are a multi-award-winning training company. We stand for excellence and inspirational learning.

Our aim is to motivate and energise by strengthening learner employability, raising aspirations and building confidence.

Self-belief is at the core of what we do and we share that belief across our organisation, with our learners and with our employers. We believe that given the right support and guidance, people can achieve many great things. Through every step of the journey, our tutors provide skilled guidance, working with our learners’ commitment and determination. With the help and support offered by our master trainers, our learners can leap every hurdle that comes their way.

ICON is a company that helps our learners gain new skills and knowledge, improving work-based performance and employer objectives.


What we do

At ICON, we fulfil personal and corporate training goals, by up-skilling talent in the Health and Fitness sector, across the UK. We deliver across a range of entry level 1 to executive level 7 positions.

We utilise a host of blended learning programmes, which can be accessed across several government-funded initiatives. Partnering with schools and Universities, we work closely with some of the leading employers in this country.






Our History

Our own journey has been realised through our own hard work and commitment to offer industry leading training opportunities. Starting in 1995, and servicing the training needs of the active leisure sector, we’ve come a long way. But we’ve not lost sight of our roots. We set out with a clear objective, to drive progression, to provide the best quality innovation, with a respect for our learners.

Our quality is clear. Inspections from Estyn and Ofsted have granted us Grade 1 ratings over the last 20 years. Most recently in 2012, we received an Ofsted Grade 1 Outstanding accolade. We’re at the pinnacle of all training provision across the UK.


Our Partners

We’re regarded as thought-leaders. In 2013, our CEO of 20 years, Julian Leybourne MSc FCIM, contributed to a Business Review of the CIMSPA (Chartered Institute for the Management of Sport and Physical Activity). He created an ambitious programme that’s brought positive change to the active leisure sector ever since.

Gary Denton, Director MCMI currently sits on the Advisory Board for Trailblazer and the development of sector Apprenticeships.

Due to our strong employer-driven networking, we’re partners with leading companies in the active leisure field. This includes partnerships with DNA, UKActive, CIMPSA, Active IQ, Amber Insight, and Leisure-net.

So what do we do now? We continue to lead. We continue to develop. We continue to set the highest standards. Here at Icon, we stand proud.








Subcontracting Supply-chain Fees and Charges Policy

Subcontracting Supply-chain Fees and Charges Policy

  • We will consider any request for this policy to be made available in an alternative format or language. Please contact: Contracts Director.
  • We review our policies regularly to update them and to ensure that they are accessible and fair to all. We welcome suggestions for improving the accessibility or fairness of this policy.

Approved by:  SMT


Contact Person: Contracts Director

  1. Policy Statement

ICON is committed to growing and diversifying the range of courses it delivers to widen participation, deliver to niche markets, engage in new and emerging markets and meet the regional and local economic development agenda.  In order to achieve this, we have taken the strategic decision to subcontract part of its provision to partner organisations who can demonstrate high quality delivery.

  1. Scope

The Policy applies to all subcontracted partner organisations.

  1. Improving the Quality of Teaching and Learning

ICON will support, develop and share good practice through; quality reviews; operations meetings; observations of teaching and learning, health & safety audits and learner and employer feedback.

Subcontractor performance will be monitored at regular data meetings and formal Data Compliance checks will be carried out to ensure veracity of data.

  1. Management Fees

ICON retains a management fee from all subcontracted partner organisations; this ranges from 20% to 30%.  The fees charged reflect the costs of the procurement process and the management support needs of the contracts.

Subcontractors working with ICON receive a high level of support and guidance and access to systems, including:-

  • Quality management systems
  • Certification and registration with awarding bodies (if required)
  • Management Information Services and data control advice and guidance
  • Audit of management systems and delivery and observation of teaching, learning and assessment
  • Safeguarding of Young People and Vulnerable Adults procedures
  • Teaching, Learning and Assessment training, coaching and observations
  • CPD Opportunities and planned training and development
  • Policy development
  • Support with Funding Rules compliance
  • Regular national updates regarding funding and policy guidance

Not all subcontractors are charged the same management fee, differences in fees are dependent upon the level of support required, the experience of the subcontractor, their target learners; their track record, published success rates and the level of risk as determined by the due diligence process.

An achievement element, at the rate specified in the Funding Rules, will be applied to subcontractors delivering SFA-funded Adult Skills Budget provision.

  1. Payment Arrangements

Payments will only be made to the Subcontractor once ICON has received the funding from the Skills Funding Agency or its successor funding body.

Apprenticeship start payments are subject to a minimum stay of 6 weeks. No start payment will be made until after the minimum stay period.

ICON will calculate the amount payable to the Subcontractor each month as follows:

Following validation of the evidence in the ILR return, ICON will send the validated data to the Subcontractor to enable them to create an invoice net of the management fee as agreed in the contract.  ICON will pay the Subcontractor within 30 days of the invoice date and will notify the Subcontractor of the payment being made by BACS.  Any anomalies that arise following payment will be subject to reconciliation at a later date.

  1. Policy Communication

The Policy is available on-line at www.icon-training.com/course-booking-t-cs/ and can be made available in hard copy upon request.  The Policy will be discussed with all current and future subcontractors during contract negotiation meetings.

  1. Publishing Funding Data

Data regarding the actual level of funding paid to each Subcontractor will be published annually within 30 days of the ILR closing.

  1. Policy Review

The Policy will be reviewed on a regular basis and/or when significant changes in the Funding Rules occur.

  1. Monitoring and Evaluation

The Contracts Director and Head of MIS and Funding will report to the Senior Management Team.


Sub-contractor Provision 2014/15
Subcontractor UKPRN Contract
Start Date
End Date
Provision SFA funding
of subcontract
Funding paid
to subcontractor
Icon Training
Fit For Sport Ltd 10030570 01.08.14 01.11.14 Apprenticeships
16-18 & ASB
£1246.74 £1028.56 £218.18



Sub-contractor Provision 2015/16 – No Sub-contracted provision